Interview With a Xiaohongshu(Red) Influencer In Singapore

Xiaohongshu, China's very own version of Instagram has taken the world of fashion and lifestyle by storm. Established in 2013, this Chinese social media and e-commerce platform boasts over 300 million registered users and 85 million monthly active users as of 2019. The platform primarily caters to a young, female audience, with 70% of users born after 1990.

Xiaohongshu, also known as Little Red Book or RED, is more than just a visual treat for fashion lovers. It offers users and influencers a space to post, discover, and share product reviews, focusing primarily on the beauty and health sectors. The platform is a hot favourite among e-commerce businesses, thanks to its in-app transactions and native e-commerce features.

Today, we have the pleasure of speaking with an inspiring fashion, beauty, and lifestyle blogger who has made a name for herself in the online community. With her unique sense of style and engaging content, she has managed to capture the attention of many fans and followers. In this exclusive interview, we delve into her journey, and her inspirations.

Thank you so much for taking the time to speak with me! We really need to start by congratulating you on your amazing blog.

No worries at all. Thank you for inviting me, it’s a pleasure.

Whom would you say is your number one fashion inspiration?

My fashion inspiration comes from one of my aunts, who is a buyer. I often communicate with her when I am in China, and then I know a lot of brands, fashion brands, some fashion designer brands and so on. Then I slowly get enlightened on fashion from her.

How did you get interested in blogging and fashion?

When China's social media was just emerging in 2018 and 19, it was refreshing to see a lot of vlog videos. Then I saw what the bloggers have been posting, which aroused my great interest.

Where do you get your inspiration for the blog to keep it new and exciting?

I don't know whether my video will bring fresh and interesting to people, but I just want to record my life, or my daily outfit, and some other things at the beginning, and then slowly find that more and more people followed to it, and then slowly start to work in this industry

What are some of your current fashion obsessions?

I think as long as there are some pieces with a sense of design and good looks, they can stimulate my interest, but there is no such thing as a specific one.

As a blogger and an influencer, you have gathered a solid online community. Why do you think people are happy to follow you?

I think the most important thing is to be myself because everyone has their own style and characteristics. I think why they are willing to follow me may be that I have formed my own style and they love to see it.

Could you describe your typical workday?

My daily workday is simple. I usually start with preparing the clothes and products, thinking about the inspiration for the video.

Write the script of the video, shoot the video, cut the video, and read some emails.

What is the best and worst thing about being a fashion, beauty, and lifestyle blogger？

To be honest with you, the advantage of being a blogger is that you can receive some of the latest products from many fashion brands. Brands usually let our bloggers receive them first and then shoot them. I think this is a very new and interesting thing for me. Then the worst part is that I am still a student now, but being a blogger has changed from love to just a job to me. Sometimes the time is not enough. I think this is the bad part. It will have an impact on both sides, between study and work.

How do your experiences of studying aboard and living in another country help your blog?

After studying abroad, I have broadened my horizons. Because of the previous pandemic in China, many people can not travel. So I post some of my vlogs about my daily life of studying in a different country, and many people like to watch them. They are also curious about the outside world. So I think this is a good point that can resonate with the audience, or have interaction.

What brand have you worked with recently?

I have been working with many brands. For example, Dior, Lancome, YSL, and so on.

How do you usually promote the products in your blog?

I have a lot of promotion methods. Different categories and brands will have different promotion methods and presentation methods. For example, I will record my day's wear and clothing, and then I will also unpack all kinds of products, and I will also implant some useful things in my day's vlog.

What types of products do you usually work with, and why?

What type of products do I often work with? Because I want to gradually develop into a more successful vlogger and want to create and promote myself, I will promote all kinds of daily necessities, clothing, and beauty products. Because I want to show my audiences a more comprehensive view of myself, I will share some beautiful things I find in all aspects of my life with people.

Aside from blogging, what are you passionate about? What are some of your hobbies?

What else am I passionate about? I like fitness, I like hanging out and partying with friends, I like swimming, and of course, fashion.